Loyalty Management Solution is an end to end Loyalty Enabled solution which harnessing the power of Predictive Analytics. The solution has modules for Point Of Sale, Partner management; know your customer, RFM analysis, Micro and Macro segmentations, Customer loyalty value (CLTV) calculation and customized campaign design and execution. This solution aids continuous customer engagement form customer on boarding to campaign execution. Also the solution facilitates assessing the product affinities to generate customized offers and promotions on real time.
Customer on Boarding
Program Manager Portal
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A large convenience store retailer wanted to design and develop a loyalty program, based on the already existing customer base and small penetration into co-branded cards .The loyalty program is to form the basis for all customer centric marketing activities. Built analytics driven models for customer intelligence based on existing customer base for loyalty cards and implemented a predictive analytics driven marketing automation solution at enterprise level for customer centric marketing automation. The business benefit included 61% increase in annual revenue and 93% increase in customer retention. read more