Credit Nirvana is a Predictive analytics driven platform based solution that drives meaningful inferences from card data to arrive at right decisions for the different stake holders. It harnesses the extent of card data to derive inferences and execute targeted campaign. The card analytics solution has been designed with the intention of helping banking business users to execute decision making based on customer and product trends / patterns, with the help of descriptive and predictive analytics using the card transaction data.
KNOW YOUR CUSTOMER (KYC)
This Module helps to understand “how well do I know my customers??
Find out propensity of how recently the customers purchased, how frequently do they purchase and what are their profiles in terms of their monetary value.
This facilitates in dividing customers into distinctive subsets of customers who have common needs/attributes/applications for the relevant goods and services. Behavioral, Geographical, Demographical or any other relevant attributes are used for statistical model building for creating distinctive segments.
CAMPAIGN MAMAGEMENT & OFFER GENERATION
The module help in executing marketing campaigns by facilitating the marketing manager to identify the right customers for a merchant category as well as identify the top merchant category offers for a specific set of customers, in a more scientific way. Based on the propensity for a specific merchant category, customers can be ranked and sorted. Customized promotions on a real-time basis are also possible, where the most attractive offer for a customer can be given at the point of engagement. The campaigns can be executed through any of the channels including such as e-mails or SMS.
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A large convenience store retailer wanted to design and develop a loyalty program, based on the already existing customer base and small penetration into co-branded cards .The loyalty program is to form the basis for all customer centric marketing activities. Built analytics driven models for customer intelligence based on existing customer base for loyalty cards and implemented a predictive analytics driven marketing automation solution at enterprise level for customer centric marketing automation. The business benefit included 61% increase in annual revenue and 93% increase in customer retention. read more