PADMcA is an end to end Marketing Automation solution harnessing the power of Predictive Analytics. Using Advanced Predictive analytics models, the solution enables execution of intelligent automated marketing campaigns.
The solution has modules for RFM analysis, Micro and Macro segmentations, Customer life time value (CLTV) calculation, Cross sell/Up sell and Customized campaign design and execution. Thus, this solution aids continuous customer engagement, resulting in increased customer loyalty and hence more sales. PADMcA incorporates the power of analytics engines to usable interfaces which allows quick deployment of statistical models.
KNOW YOUR CUSTOMER (KYC)
The Know your Customer module helps in understanding the customer behavior from three perspectives
RFM (RECENCY, FREQUENCY, MONETARY)
Identify the combination of Recency, Frequency and Monetary groups to understand the purchase behavior from the perspective of how recent, how frequent and how much monetary value a customer brings in. This classification helps in effective targeting of customer groups like late adopters, premium base, less frequenters etc.
This facilitates in dividing customers into distinctive subsets of customers who have common needs/attributes/applications for the relevant goods and services. Behavioral, Geographical, Demographical or any other relevant attributes are used for statistical model building for creating distinctive segments.
CUSTOMER LOYALTY VALUE
Facilitates statistical model based Customer loyalty value (CLTV) calculation. It is a prediction of the net profit attributed to the entire future relationship with a customer.
CROSS SELL/UP SELL & CAMPAIGN MANAGEMENT
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A large convenience store retailer wanted to design and develop a loyalty program, based on the already existing customer base and small penetration into co-branded cards .The loyalty program is to form the basis for all customer centric marketing activities. Built analytics driven models for customer intelligence based on existing customer base for loyalty cards and implemented a predictive analytics driven marketing automation solution at enterprise level for customer centric marketing automation. The business benefit included 61% increase in annual revenue and 93% increase in customer retention. read more